Zvinyorwa zvinyorwa uye data kubva kuE-Commerce Europe 2021, chirevo chakavakirwa pakubvunzurudza nevatengi zviuru gumi nezviviri nemazana manomwe nemakumi mana nepfumbamwe muBelgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Spain, Sweden neUnited Kingdom, inofukidza Nyika. ye e-commerce mumisika gumi nembiri yeEurope.
Huwandu hwevatengi veEuropean e-commerce hwakakura zvakatsiga mumakore achangopfuura uye ikozvino hwamira pa297 miriyoni.Ehe, chikonzero chikuru chekukura uku idenda reCovid-19, iro rakasiya mucherechedzo wayo munyika dzese dzeEurope.
Muna 2021 yapfuura, e-commerce muEurope yakakura mukati megore.Avhareji yekutengesa pamunhu pamwedzi munyika gumi nembiri dzakaongororwa yaive €161.Sezvakambotaurwa, Germany neUK ndidzo dzakasimba kwazvo e-commerce misika muEurope.Yakabatana nehuwandu hwevanhu, huwandu hwekutenga kwemisika miviri iyi hwakanyanya, uye chikamu chee-commerce chakakwira.Gore rapfuura, 62 miriyoni vatengi kuGermany vakatenga online, zvichienzaniswa neanopfuura 49 miriyoni muUK.Kune rimwe divi, nyika dzakaita seItari, Spain nePoland dzine kutenga kwakaderera kwepakati.Panguva imwecheteyo, misika mitatu iyi yave kutanga kukura zvine simba kubva kumatanho ayo aimbove akaderera.
1, Pamusoro 12 Zvigadzirwa Zvikamu zveKutenga muEurope
Iwo matatu epamusoro emhando dzezvigadzirwa zvemhando yepamusoro pakati pevatengi vekuEurope, zvipfeko neshangu, zvemagetsi zvemumba uye mabhuku / mabhuku ekuteerera, zvakaramba zvakafanana nekufamba kwemakore.Zvipfeko neshangu ndizvo zvakatengwa zvakanyanya pamisika yese yakaongororwa.Zvigadzirwa zvemishonga zviri pakati pezvikamu zvechigadzirwa zvakakura zvakanyanya mumakore achangopfuura, pamwe chete nemafuta ekuzora, girosari uye zvinhu zvemumba.MuSweden, zvigadzirwa zvemishonga zvave zvinonyanya kufarirwa kutenga online pamusika uyu.
2、Kukurumidza kuendesa zvinhu kunowedzera kukosha
Kutengeswa kweE-commerce kwakakura pabhodhi panguva yeCovid-19 denda, uye ndizvo zvakaita mavhoriyamu ekutumira.Kazhinji, vatengi vepamhepo vanoodha zvimwe zvigadzirwa zvinodiwa pakushandiswa kwemazuva ese.Nekuda kweizvozvo, vatengi munyika dzakawanda vanotarisira kukurumidza kutumirwa, sekureva kweEuropean E-Commerce 2021 chirevo.MuUK, semuenzaniso, 15% inotarisira nguva yekutumira yemazuva 1-2, zvichienzaniswa negumi muzana gore rapfuura.MuBelgium, nhamba inowirirana yaive 18%, zvichienzaniswa ne11% gore rapfuura.Izvi zvinogona kunge zvine chekuita nekuwedzera kuri kudiwa kubva kune vazhinji vatengi vatsva, kunyanya vatengi vechikuru, vakatanga kutenga online mukutanga e-commerce.
Izvo zvichave zvakare zvinonakidza kuona kuti vatengi vari mumisika dzakasiyana vanofarira kuendesa sei.Munyika dzese gumi nembiri dzakadzidzwa, nzira yakakurumbira yekuendesa yaive "kuendesa pamusuwo wako".MuSpain, semuenzaniso, makumi manomwe muzana evatengi vepamhepo vanosarudza nzira iyi.Yechipiri inonyanya kufarirwa sarudzo ndeye "siginecha-isina imba kana dhizaini yemusuwo".MuSweden neNorway, "kuendeswa kubhokisi rangu retsamba" nemunhu anotumira ndiyo nzira inonyanya kufarirwa.Uye "kuzvitora wega kubva kuexpress lockers" ndiyo yekutanga sarudzo yevatengi veFinnish uye yechipiri inonyanya kufarirwa sarudzo yevatengi vePoland.Izvo zvakakosha kucherechedza kuti mumisika mikuru e-commerce senge UK
uye Germany, kufarirwa kwenzira yekuendesa ye "courier locker" yakaderera zvikuru.
3, Kuda kubhadhara kune yakagadzikana e-commerce kuendesa kunosiyana
Nyika dzeEurope hadzina kufanana kana zvasvika pakusarudza yakagadzikana e-commerce shipping.Italy neGermany ndidzo nyika dzine chikamu chepamusoro chevatengi ve-e-commerce vanoda kubhadhara yakawedzera kune zvakatsiga zvekutengesa e-commerce.Vatengi vepamhepo vanoda kubhadhara zvakanyanya kune izvi vanonyanya vatengi vadiki (18-29 yemakore), boka rezera rinogona kunge rakada kubhadhara kune mamwe akarongedzerwa ekupedzisira-mamaira ekutumira sarudzo.
Finland nePoland vane chido chidiki chekubhadhara mari yekuwedzera kune eco-hushamwari kutakura.Izvi zvinogona kunge zviri nekuti Finland nePoland dziri kumberi kweEurope maererano nekutumirwa uye kushandisa nemazvo makiyi evhavha, uko vatengi vanotenda kuti pikicha kubva kukiyi ine hushamwari pane kuendesa kumba.
4, Ko vatengi vekuEurope vachasarudza kutenga online munharaunda nekuda kwezvikonzero zvezvakatipoteredza?
Vatengi vepamhepo vanogona kusarudza kutenga online munyika yavo nekuda kwezvikonzero zvakasiyana.Chimwe chezvikonzero nei vatengi vanosarudza kutenga mudzimba mumashumo apfuura ndicho chipingamupinyi chemutauro.Nekudaro, nekuwedzera kuziva kwekugadzikana, vatengi vazhinji uye vazhinji vari kutenga nehana mukuyedza kudzikisa madaro ekufambisa uye kuburitsa kabhoni.Pakati pemisika yese yakaongororwa, Spain neItari vane vatengi vakawanda verudzi urwu rwekutenga online, vachiteverwa nevatengi muFrance.
5, European e-commerce kukura inofambiswa neCovid-19 - ichagara here?
E-commerce yakakura nekukurumidza munenge nyika dzese dzeEurope.Muna 2020, takakwanisa kuona kukura kunosvika makumi mana muzana mune mamwe misika, kusanganisira Sweden nePoland.Ehe, yakawanda yeiyi isingawanzo kukura mwero inofambiswa neiyo Covid-19 denda.Vatengi mumisika gumi nemaviri yakadzidziswa vakati vakatenga zvakanyanya pamhepo panguva yedenda.Vatengi vepamhepo muSpain, UK neItaly vakaona kuwedzera kukuru kwekutenga.Pakazere, vatengi vadiki kunyanya vanoti vari kutenga online kupfuura nakare kose.
Nekudaro, kutenga pamapuratifomu ekuyambuka kwakadzikira zvishoma zvichienzaniswa neshumo regore rapfuura nekuda kweCCIDID-19-yakakanganisika nyaya dzekutakura uye kuvharika kwenyika.Asi kutenga kuyambuka-muganhu kunotarisirwa kuwedzera zvishoma nezvishoma sezvo kukanganisa kwakabatana nedenda kuri kudzikira.Maererano neongororo yegore rino, vanhu 216 miriyoni vakatenga zvinhu zvekuyambuka miganhu, zvichienzaniswa nemamiriyoni mazana maviri nemakumi maviri muongororo yegore rapfuura.Kana zvasvika pakutenga kuyambuka muganhu, China yave zvakare nyika yakakurumbira kune vekuEurope kutenga kubva, ichiteverwa neUK, US neGermany.
Vakapindura vakabvunzwawo muongororo iyi kuti vangawedzera here kana kuderedza kutenga pamhepo mushure mekunge mamiriro eCCIDID-19 aita nani zvichienzaniswa nezviri kuitika.Mhinduro kumubvunzo uyu dzakasiyana pakati penyika.MuGermany, Netherlands neBelgium, iri misika yepamhepo yakanyatsokura, vanhu vazhinji vanofunga kuti vachaderedza chikamu chekutenga online, nepo mumisika irikura yakaita seSpain, Italy nePoland, zvinopesana ichokwadi, asi vakapindura vakatiwo pamhepo. kutenga kwave chinhu chakakosha chehupenyu hwavo hwezuva nezuva, ivo vanochengeta iyi tsika yekushandisa mushure medenda.
Nguva yekutumira: Jul-05-2022