Matayi evanaamai nevana ndivo 5th yakakura pamhepo matrix musika muBrazil
Muna 2021, saizi yemusika wepamhepo yaamai vekuBrazil uye matoyi emwana ichave US$692 miriyoni, ichiisa yechishanu pamusika mukuru wematrix muBrazil.
kukura kwepamusoro kugona
Musika wepamhepo weBrazil uri kukura nekukurumidza, nehuwandu hwekukura kwepagore hunopfuura 20% mumakore mashanu anotevera.Muna 2025, chiyero chepamhepo chichapfuura cheSpain.
Vashandisi vanowanzova mapoka evechidiki epakati-kusvika-yepamusoro
1. Vechidiki
Muna 2021, mumusika we e-commerce wematoyi emadzimai nevacheche muBrazil, vashandisi vane makore 18-44 vachazvidavirira 84.3%, nepo chikamu ichi chiri pasi pe80% mumisika mikuru yeEurope;
2. Mari yepakati nepamusoro
Muna 2021, mari yepakati neyepamusoro ichaverengera 76.6%.
zvekutenga zvaunofarira
Toys: Brand/IP Inofambiswa
Paunenge uchitenga zvigadzirwa zvematoyi, vatengi veBrazil vanotyairwa zvakanyanya nemhando uye IP kupfuura muEurope, kunyanya muzvidhori, zvidhinha zvekuvaka, matoyi emazuva ano, nhamba, mhando dzemotokari uye mamwe mapoka.
Mwana bhutsu uye zvipfeko: mutengo kuita / chimiro
Maternity uye zvigadzirwa zvevana: mhando / mutengo chiyero
Vanamai vanoda kupa vacheche vavo tarisiro yakachengetedzeka, saka vanosarudza mabhureki ezvigadzirwa zvevanamai nevecheche zvine zvese zvinodhura uye zvemhando.Mukuchengeta vana/kudyisa/napukeni uye mamwe mapoka, epamusoro gumi mabhureki anotora chete makumi matanhatu muzana emugove wemusika.
vanoda zvechinyakare matoyi
Huwandu hwevakuru vekuBrazil vanozvitengera matoyi hwakaderera, uye mashandisiro avo ematoyi anonyanya kubva pamatoyi echinyakare evana.Zvidhori ndiwo matoyi anonyanya kufarirwa pakati pevana vekuBrazil, anoverengera ingangoita 30% yemusika wekutengesa, ukuwo matoyi evacheche ane gumi nemaviri%.Matoyi ekuchikoro akaverengera 7%, uye zvivharo zvekuvakisa, matoyi ekunze, stroller, uye remote control inoverengera isingasviki 5%.
Nguva yekutumira: Kubvumbi-01-2022